"No man but a blockhead ever wrote, except for money."--Samuel Johnson1) I can see how others find blogging addictive, but I tend to dislike what it does to me. It's a bad habit. The activity fills me with embarrassment, remorse, and dismay. When asked if he ever allowed anything unrevised to be published, Vladimir Nabokov replied "Why should I show off samples of my sputum?" I try to revise, but while the army has their Standard Operating Procedures (SOPs), I have my SIPs, Stupid Impulsive Posts. Usually written at night after several glasses of wine, the SIPs prove very amusing at first, so I send them out. Then, the thought of my SIPs wakes me up just before dawn, leaving me appalled and ashamed. Anyone with a modem could be reading it! My wife will sometimes look over my work in exchange for a fee, but what I really need is a good editor, some tweed-wearing benevolent figure who looks at my SIPs and gently says, "Dr. Film, you look like you are under some strain these days. Why don't you take a month off. Relax. Take it easy," as he quietly throws the SIPs into the trash once I've left the room.
2) What's evil about blogging, of course, is the way the technology compels you to post frequently. When checking your stats, you notice that the amount of hits falls off of a cliff after you haven't posted for a few days. Your feed subscribers diminish daily like bored audience members leaving a theater. People lose interest. And so you become a monkey on a treadmill cranking out inferior product, obliged to work all that much more in inverse proportion to the money you don't earn. When I wrote for a newspaper (and got paid), I had a simple contract to e-mail the Arts editor a review every weekend. Now I may post 3-4 posts a week that are not quite as thorough, but more haphazard with fatigue and rushed writing.
3) I confess that I like to look through Darren Rowse's and Chris Garrett's book ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income. They also have an excellent website full of good tips on how to monetize your blog (I also have a weakness for endlessly chipper pro-blogging books like The Huffington Post Complete Guide to Blogging). Still, I have two problems with trying to follow Rowse's and Garrett's tips. For some reason, I have the hardest time bringing myself to include ads on my blog. Second, ProBlogger recommends that you vary the kinds of posts that you write. I dutifully followed their directive and wrote sequential posts about video production, and that went well. I also tried my hand at writing the ever-popular "how-to" post. I composed a post full of tips about how to write movie reviews, and the post was well-received, just as Rowse and Garrett said it would be. But having written it, what other tips are there in relation to film blogging? How to watch a film? How to choose a good film to see on a given weekend? How to eat popcorn?
4) Sometimes, just as I wonder if it is cooler to be one of the 3-4 people who do not have a Facebook account, I also wonder if I should just stop blogging. Franz Kafka asked his friend Max Brod to burn his manuscripts after his death, and of course Brod ignored him, but that sense of never-satisfied high standards made Kafka's words more mysterious and impressive. Legend has it that sometime around the 6th century BC, Lao Tzu was all set to retire as the keeper of archives of the imperial court, but someone persuaded him at the last second to write up his teachings--the Te-Tao Ching. But his teachings are hardly there, because he preaches the wisdom and the benefit of taking no action. He wrote "Those who know don't talk about it; those who talk don't know it." Lao Tzu most definitely would not have blogged. In the same vein, I wonder if my reticence is ultimately preferable to more verbiage.
5) So how to I feel about my film blog? Vanity, stupidity, absurdity, a sense of the still-unrealized potential of cinema, the love of movies, and a hopeless crush on Pauline Kael. Also, the act of writing, the attempt to think clearly and exactly, can be its own reward. I also need to learn more about when to shut up.



















